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Sep 10, 2024
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2023-2024 McMurry University Catalog [ARCHIVED CATALOG]
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MKTG 3380 - Marketing PromotionsUG Credit Hours: 3
An overview of Advertising, Personal Selling, Public Relations and Sales Promotion as it relates to the Marketing Mix. The emphasis will be on the Promotional Mix as it is used to inform, persuade, and influence the consumer’s purchase decision.
Prerequisites: BUSI 3340 . Lecture Hours: 3 Lab Hours: 0
When Offered: (Fall)
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