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Sep 08, 2024
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2023-2024 McMurry University Catalog [ARCHIVED CATALOG]
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MKTG 3385 - International MarketingUG Credit Hours: 3
Students explore all aspects of marketing from a global perspective to respond better to international opportunities and competitive situations. Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation, and international market planning.
Prerequisites: None. Lecture Hours: 3 Lab Hours: 0
When Offered: (Fall even years)
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