MKTG 4370 - Marketing Management

UG
Credit Hours: 3

Study of the managerial direction and control of activities necessary to insure satisfaction of consumer needs. Consideration given to relationships of the functions of marketing management in the creation of a formal organization structure.

Prerequisites: BUSI 3340 or consent of instructor.
Cross-Listed: Crosslisted as MGMT 4370.
Lecture Hours: 3
Lab Hours: 0

When Offered: (Spring)