MKTG 4380 - Marketing Research

UG
Credit Hours: 3

Required of all marketing majors. Study of the techniques used in determining sales potential, consumer purchasing power, the demand for industrial goods, sales forecasts, package and brand effectiveness, and the allocation of territories. Intensive investigation and critical analysis of current marketing and business problems.

Prerequisites: BUSI 3335 and BUSI 3340 or consent of the instructor.
Lecture Hours: 3
Lab Hours: 0

When Offered: (Fall)