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May 04, 2024
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2022-2023 McMurry University Catalog [ARCHIVED CATALOG]
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MGMT 4370 - Marketing ManagementUG
Credit Hours: 3
Advanced elective for the management concentration. Study of the managerial direction and control of activities necessary to insure satisfaction of consumer needs. Consideration given to the relationships of the functions of marketing management in the creation of a formal organization structure.
Prerequisites: BUSI 3340 or consent of instructor.
Cross-Listed: Crosslisted as MKTG 4370 .
Lecture Hours: 3
Lab Hours: 0
When Offered: (Spring)
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