MKTG 3380 - Marketing Promotions

UG
Credit Hours: 3

An overview of Advertising, Personal Selling, Public Relations and Sales Promotion as it relates to the Marketing Mix. The emphasis will be on the Promotional Mix as it is used to inform, persuade, and influence the consumer’s purchase decision.

Prerequisites: BUSI 3340.
Lecture Hours: 3
Lab Hours: 0

When Offered: (Fall)