MKTG 3385 - International Marketing

UG
Credit Hours: 3

Students explore all aspects of marketing from a global perspective to respond better to international opportunities and competitive situations. Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation, and international market planning.

Prerequisites: None.
Lecture Hours: 3
Lab Hours: 0

When Offered: (Fall even years)