MKTG 4320 - Marketing Channels

UG
Credit Hours: 3

A study of the strategic implications for management in the selection of institutions for the movement of goods from their point of origin to their purchase by the ultimate consumer. This course will provide an overview of the functions necessary to the distributions of goods and the design of efficient and effective systems of distribution.

Prerequisites: BUSI 3340 or permission of instructor.
Lecture Hours: 3
Lab Hours: 0

When Offered: (Fall as needed)